Would Society And Our Ego Allow Coaching?

I came across another interesting article via @rahulg, a New Yorker post: Coaching a Surgeon: What Makes Top Performers Better?. Must read article.

Raises some very interesting questions:

This is why it will never be easy to submit to coaching, especially for those who are well along in their career. I'm ostensibly an expert. I'd finished long ago with the days of being tested and observed. I am supposed to be past needing such things. Why should I expose myself to scrutiny and fault-finding?

...

For society, too, there are uncomfortable difficulties: we may not be ready to accept -- or pay for -- a cadre of people who identify the flaws in the professionals upon whom we rely, and yet hold in confidence what they see. Coaching done well may be the most effective intervention designed for human performance. Yet the allegiance of coaches is to the people they work with; their success depends on it. And the existence of a coach requires an acknowledgment that even expert practitioners have significant room for improvement. Are we ready to confront this fact when we're in their care?

I think it will happen, purely because coaching is a real earning opportunity.